In This Clip, What Theme Do We Hear From 0:00 to 0:05, and From 0:18 to 0:21?

Sometimes, the easiest way toward success is working smarter, non harder. By learning how to market your genius and embrace your truthful strengths, you're on the right path to building a bang-up make. Crista Grasso is joined by motivational speaker, podcast host, and authorNikki Nash to talk over putting yourself in alignment with your goals and cadre values to resonate in the greatest way possible with your chosen audience. Nikki explains how conveying a articulate bulletin, highlighting your uniqueness, and shrugging off all kinds of marketing doubts are the ingredients to business success. Nearly importantly, she underlines the one factor every successful entrepreneur must never set aside: actuality.

In this episode, we discuss:

• 1:35: Nikki's background
• iii:23: How to have inspired action in your business organization according to Nikki
• 5:25:  How to figure out what'due south correct for you in your business
• 9:02: How to get really clear on your message
• eleven:23: How to set yourself apart from your competitors with your messaging
• xv:34: How to attract your dream clients
• 18:00: Nikki's book, Market Your Genius
• nineteen:26: How Nikki works smarter, non harder
• 21:28 Where you can observe Nikki

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Listen to the podcast here:

How To Market place Your Genius And Unleash Your Full Potential With Nikki Nash

[0:00:46] I'm excited to be bringing Ms. Nikki Nash  to yous. She is a podcast host, a Hay Business firm author, a motivational speaker, and the Creator of The Genius Turn a profit Order, which is a training and development visitor on a mission to equip entrepreneurs with the tools and resource they need to share and profit from their message. Nikki, welcome. How are y'all?

[0:01:thirteen] I am fabulous. Thank you for having me on the prove. I dear talking to you.

[0:01:nineteen] If you guys have non checked out Nikki's podcast nevertheless, you're going to have to practice that because nosotros had an astonishing conversation on her podcast  that yous can catch likewise. Nikki, allow's dive in and talk about all things marketing. Tell people a little bit more most what you do.

[0:01:39] After an interesting pathway from wanting to be an actress to catastrophe upwardly in Journalism in college, to stumbling into marketing, I spent about a decade marketing Fortune 100 companies and tech startups, so went out on my ain. I realized that many entrepreneurs were in the customs centers. I was in group coaching programs and masterminds. Many people were challenged with marketing. It was easy and fun for me. I realized that's where I could add together a ton of value for entrepreneurs, specially every bit in how do you lot become more than leads, get more than clients, position yourself equally an proficient, merely practice it in a way that's fun, enjoyable and gets you lot results. As opposed to where many people I've spoken to feel as though everything that they do is fashion more try than the results that they're getting, and they detest everything nearly it. Marketing is fun. Information technology'due south a good time, so is the marketer.

[0:02:50] Ane of the reasons I wanted to have you lot on is I dearest that I feel like yous walk your talk. Ane of the things that you did is you decided to launch a membership site. When you call back virtually then much of the advice that's out there, information technology's high ticket offers, and you practice these long masterminds or group coaching programs, and you chose to become in a unlike direction. I've been talking with everybody very much well-nigh inspired growth. You're such a great example of that. I desire to know a little scrap more about what fabricated y'all brand that conclusion in your business, and how can somebody else know their business? How can they abound in an inspired fashion? How can they practise those things that feel fun, feel in alignment, don't feel super heavy, brand them cringe, and not desire to do what they need to practice to grow their business?

"From day one in your concern, you lot can take inspired action and follow your intuition."-Nikki Nash Click to Tweet

[0:03:39] I desire to start off by saying that from mean solar day one in your business, you can take inspired action and follow your intuition. It's something that I wish I did. Information technology'southward then different me that I didn't. The reason existence is that there are a 1000000 ways you tin build a profitable concern. In that location are going to exist a million people that give yous a million different answers. All of those ways have probably worked for someone and worked for them. The goal is for you to find what makes the about sense for you, what brings you the most joy, and go all-in on that. I would say for myself, I felt called to build a membership. I felt called to do it because it brought together all of the things that I enjoy.

[0:04:22] I love didactics and training, answering people'due south questions, creating content, and helping people in a community setting. For a large function of my business, I had been putting out high ticket offers. There were community elements to information technology, but information technology wasn't as in alignment with where I wanted my business to grow, and how I wanted information technology to ascend people through a process of getting to know me and connecting with me. I decided to blow upward my business. I said, "Spiral everything that'southward worked for me earlier. Screw everything I'yard doing. Let's beginning thinking about what would bring me a lot of joy, what I would take a lot of fun doing." I was working on a book that I was putting out and I said, "I love writing. I love content cosmos. Tin I create a business that'south in alignment with me doing the things that I love?" I know I can. People have done information technology, so I decided to become all-in on that.

[0:05:25] What advice would you have for somebody else if they're similar, "There's this thing I want to do, only information technology'due south different from what I hear or I'one thousand not certain it'due south going to piece of work," considering people accept these same questions when information technology comes to their marketing strategy. How practise you help them decide?

[0:05:xl] Get-go and foremost, nobody knows it's going to work. Even the people that are telling y'all that they take the manner for your business to brand millions of dollars through loftier ticket offers or through webinars or through whatever specific tactic that they're telling you, nobody knows if it's 100% going to work for you because they don't know your business organization, your gut, what makes you happy, what frequency or alignment you're on if you want to go woo-woo. They don't know. They know that they had a method that's worked for them and probably has worked for thousands of others. I bet you, it'due south also not worked for thousands of others as well. For you to figure out if it'due south right for yous or non, you have to stay continued to who you lot are, what brings you joy and what feels correct to yous.

[0:06:26] I know for myself when I started my business, I was told, "You've got to start with one-on-i. You have to start with high-ticket." I wanted to start with an online class or something considering I'd been pedagogy workshops in person for years. That was technically my side hustle before I fifty-fifty knew side hustling was a affair. I did it because I hated my job, unfortunately. I was at a tech startup and I actually enjoy pedagogy. I did it and I had a lot of fun and I made coin, and it has also brought me a lot of joy. I wanted to bring that experience online and fifty-fifty practice it live, but do information technology and then that I can impact more people. I didn't exercise it because all of the advice that I kept hearing was, "High ticket and one-on-one."

"You don't accept to follow everybody but to get an reply or detect happiness." - Nikki Nash Click to Tweet

[0:07:12] I'm non proverb that's a bad way to go. I'm saying that it'due south not necessarily the style for everyone. When you're trying to figure out what works for you, you lot have to listen to yourself and go, "This feels right." I know sometimes it'southward difficult to effigy out for some people if information technology feels correct to get, when you hear about it, are yous super excited or are yous dreading it? Could you imagine yourself doing it every day for the next iii years? Even if you neglect at it, would yous still become up and exercise it, or does the sound of that audio terrible? If it sounds terrible, it's not something that you're in alignment with. I know that I could create content every twenty-four hours, whether I knew a one thousand thousand people were watching it or not.

[0:07:54] I didn't always feel that way. When I started my business concern, I created content and I stopped creating content because I didn't recollect it was working. Fifty-fifty though it brought me joy, I stopped doing it because I was like, "I don't think this is working." Had I stuck it out, I would have realized that information technology was working considering people signed upwards to work with me later on on. They're like, "I watched all of your videos." I'm like, "You'd never commented once. How would I know?" I say all that to say, you want to think virtually what is going to make you happy, bring you joy, feel good to yous, and so observe somebody who's doing it the fashion that y'all desire to do information technology, and larn from them. You don't have to follow everybody to get an answer. Follow the person that's edifice the business that you lot would like to take the manner yous would like to have it.

[0:08:43] That fits beautifully into the inspired growth theme that nosotros've been talking about. The other thing I wanted to dive in that you do well is to me in business, one of the keys to keeping things lean and having a lot of success is having clarity and beingness focused. Permit's talk about that in relation to marketing in your bulletin. How do you lot go articulate on your message?

[0:09:11] It's something that a lot of people struggle with, whether they're day-ane or mean solar day-5 in business organization. The thing that I would say when information technology comes to messaging is twofold. One is that your message won't always come up from yous. In fact 99% of the time, you lot volition discover that your audience will know what your message is and they volition share them. You have to mind for what they're saying about you and proverb to you lot, "Information technology helped me when you said this. I like working with y'all considering of this. I was telling my friend this nearly yous." When you can ask questions and mind to your audition, the people that are working with you or post-obit you online, you will detect commonalities and then you'll get, "That's my message."

[0:10:00] To get started, you need to start somewhere. What I say to people starting somewhere is to figure out what'due south the ane problem that you solve? Often people will say, "I solve lots of issues." I'm like, "I'm certain you practise, but which problem is causing all the other bug that you're too solving?" There's usually a core problem. When you can effigy out the core problem that you're solving, or at to the lowest degree the core problem that you would be excited about and are uniquely qualified to market, then when you are coming at it from that angle of, "I hope people solve this problem. I have this unique solution. I accept the solution to this problem," that's your bulletin until you lot take clarity from your audience, otherwise until they say, "This is what I got from you." You tin evolve and edit your message from in that location. Start with the problem you lot solve and with what your audition is saying almost you in your bulletin.

"People volition choose to work with yous when they resonate with who you are." -Nikki Nash Click to Tweet

[0:10:55] It makes things so much simpler. When somebody starts working with you lot, you can assist them with all the things that you're practiced at, only get them in with that i core thing. It'south a very lean arroyo to things. Nosotros've got people who are considering working with you. You've got your message. Information technology's articulate on the problem that they're solving. How would they know to choose you over their competitors? How do you share what makes you different, simply in a way where y'all're not bad-mouthing somebody else? You're only highlighting why they want to work with you.

[0:11:30] There are a couple of things that go to differentiating yourself in the marketplace and helping people cull whether or not they want to piece of work with you. A lot of that comes in from the marketing standpoint of what I phone call the dating phase. Yous're giving them all the information, mindset shifts and transformations that they need to powerfully choose if they want to work with yous or non. On the flip side, you lot're qualifying that person to determine if you want to work with them or not. Simply because somebody wants to work with y'all, it doesn't mean you lot want to work with them. Information technology's similar dating. Just because somebody is into y'all, it doesn't mean that yous want to continue a date with them and that's fine.

[0:12:08] When you're trying to effigy out, "How practice I differentiate myself in this market place?" You take to realize that people who are going to choose to piece of work with yous are going to cull to work with you considering they resonate with who you uniquely are. Getting clear on, "What is it about me that my own clients like? What makes me unique and different from everybody else out there? What is information technology that I want to uniquely share with people?" Maybe you have your own process, methodology, sayings and things that y'all fundamentally believe that will differentiate you from other people out there. I always joke, "Lean into your strengths, but lean out of your business." When you can lean into your strengths or double down on your strengths, your unique qualities, the things that brand you unique, and that people resonate with, that'south what will help separate you from your competition.

[0:13:09] There are tactical ways that you can recall about, "What do they offer that I don't offer? What bonuses tin can I offering to sweeten the bargain?" At the finish of the twenty-four hour period, people volition want to buy products that they believe are going to work for them. The more than transparent, open and on-brand yous are about what they're going to get when they work with you, the easier it'll exist for them to make the determination. People will work with me or choose to bring together my communities over certain other ones because they resonate with me. Sometimes that's not something that you can put on a piece of paper and say, "I am this. Everybody else is that." I tin say, "I know who I am. I know what our brand is. I know what we could believe in." If nosotros can reinforce that in everything nosotros do, and remain consistent with that in everything that we do, that'll assistance people make the decision.

[0:14:04] The few people that I've chosen to invest in over the years, I invest in over and over over again because I resonate with them. I'thousand more than choosing to work with them than I am fifty-fifty for the thing that they practice. The thing they do is important, just at the finish of the day, it's them who I'm working with.

"Leaning into your strengths and unique qualities volition help split you from your competition." -Nikki Nash Click to Tweet

[0:14:23] If yous need back up on figuring out why people would choose you, the best identify to go with is people who've already purchased from yous. They're your best source of information. You want to know what your messaging is and what differentiates y'all, ask people who have experienced y'all because sometimes information technology can feel what you practise, and I felt this mode for a while. Even though I've been marketing, people are similar, "It's tangible." The way I do it, sometimes I don't even know how to describe it. I about interview people, and then I tell them back what their messaging is or what their content plan should be or what their story is. They ask, "How the heck did yous do that?" I said, "I don't know. I'm but listening to you. This is what I heard you say." I was marketing around information technology, simply I said the aforementioned thing. I don't know how to say that sometimes but and so, you have a client that says I'm their business doula or their content translator. When you kickoff helping people and so asking them what they got out of it and how they would draw it to a friend, that's where more data will come from.

[0:15:34] I like as well that you talked well-nigh being a little bit discerning in the dating analogy that just considering somebody wants to work with y'all, you lot don't always want to work with everybody. How do yougo most alluring your dream clients and so you are getting those people that are a bang-up fit for you lot?

[0:15:49] Alluring your dream clients is almost every bit your job to repel the people who aren't your dream clients. Saying certain things that you believe over and over again are of import. For who your dream target audience is or your platonic client, if they all want to take a podcast, and even though you lot may sell business organization coaching, simply you believe everybody should have a podcast or you just want to piece of work with podcasters, and then say that. Say you lot want to create a podcast or you are a podcaster. This would exist a great fit for you, "I don't have a podcast. They might not be right." If your pricing is high and you keep getting on calls with people who don't want to pay whatsoever coin, put your pricing on your website. Put, "Starting at," that will deter people away.

[0:xvi:41] The more that you are you, on the 1 finish, yous'll attract people past beingness you. You lot also want to make sure that yous're mindful of everybody's time. The more than that you can say, "I go that you guys are downwardly with what I'one thousand throwing out there. I get that you're on the same frequency as I am, such that you're hearing my message, but I want to brand sure that those who hear my message also know whether or not this program is right for them or not." That comes down to not just existence you, simply sharing who information technology'south for and not being afraid to authorize people, or non being afraid to tell people who it's not for, even if it wipes out half your market. It could exist like shooting fish in a barrel to become for people that accept been in business for two seconds because that's more people than those who have been in business organisation for ten years, or those making millions of dollars. If you merely desire to work with million-dollar businesses, then say you but work with million-dollar businesses, and that's fine.

[0:17:35] One of the things I talk a lot about is building up your super fans. You cannot create super fans unless yous are very firm in what you believe, and you're polarizing sometimes in your content. Ane superfan is 1,000 times more valuable than 100 lukewarm people who just recall you're interesting. Let'due south talk near you. What'south going on? I want to know all nearly this book that you accept coming out, which is heady.

[0:xviii:07] We are in the editing phase of the volume. I wrote somewhere around 45,000 to l,000 words, which is crazy to me in such a good way. I'm excited about it. It's called Market place Your Genius . It's all about how you tin generate leads for your concern, how y'all tin can get dream clients, how yous can build that customs of loyal tribe members. It is very much a marketing book, simply it's also a business concern and retrieve-about-what-yous-desire lifestyle book. I don't believe there's any signal in edifice a business that makes you miserable. The book starts with non-marketing type things, or what most people would consider marketing things, "What does success look like to you? What will make yous happy?" We commencement there and so build from that to creating, "Hither'southward what you could offer, and at present let'south talk about how to market it." I'chiliad super excited most the volume. It comes out on Baronial 24, 2021. That'south i of the biggest things that I'g working on.

"Attracting your dream clients is as your job every bit repelling the people who aren't." -Nikki Nash Click to Tweet

[0:19:xi] I cannot expect. It's such a dandy name because when I depict you lot, I always describe you as a marketing genius. I experience like the name of your business, the name of your book, everything is a dandy fit. We want to round this out with the same question that I ask everybody, and I'yard dying to know your answer. How practise you work smarter and not harder in your business and lean things out?

[0:19:38] I did this in a couple of means. One of the biggest ways that I practice this, and not everybody is downwardly with this methodology simply I love it, is that I hire a team to practice very specific things over and over again. For example, I bring on somebody and they only piece of work on my podcast. They only edit, they're the podcast guru. I have somebody who'southward going to be only YouTube or only micro-content. The reason why I do this is considering and so I can put in systems, structures and processes for everything, and this is exactly how we practise stuff. People know exactly what to practice and they're trained.

[0:20:20] A lot of my marketing is essentially content cosmos. I can practice things like writing the book, put a chapter, or put the book somewhere and accept ane person become through information technology, pull out quotes, and put it in a certificate. Another person and then turns them into cool graphics, or I could record a YouTube video that somebody looks at and edits the YouTube video, but then chops it up into smaller sound bites or video clips that we can and then post all over social media. I'm all about doing something once and leveraging it as much every bit possible, and then making it easy for the team to get motion forwards without you having to tell them to practise anything, without y'all giving them deep instructions. I recorded an episode, whether it's YouTube or podcast, throw information technology in Dropbox, and the person knows every certain twenty-four hours they go in, they're going to come across a certain number of videos or audio files. They're going to do what they need to do with information technology and move on. I can focus on the matter that I am good at and that brings me joy, which is content creation.

[0:21:28] I'm all about systems. I think that is the key right in that location. Tell people where they can find you and tell them a niggling more about your podcast as well.

[0:21:38] I volition starting time with my podcast, and that is also called Market place Your Genius. Some other way y'all could work smarter, not harder is to name everything the same thing. You lot don't accept to remember hard about what to call something or how to tell people where to find you. You tin can listen to my podcast on all of the platforms. The best manner to arrive contact with me, I accept a costless marketing bootcamp that is available at FreeMarketingBootCamp.com. It walks you through how y'all create a marketing programme that is in alignment with your strengths and talents that you can implement and validate, such that you're consistently bringing in those streams of clients and customers that yous want.

[0:22:29] Nikki, thanks so much. This has been then much value. I hope you lot all dear this episode. Nikki, I tin't wait to have you dorsum again at some indicate in the future, and we tin can talk even more than about your book.

Important Links:

• Crista Grasso on Market Your Genius Podcast
• Market place Your Genius
• Market Your Genius Podcast
• FreeMarketingBootCamp.com
• NikkiNash.co
• https://Instagram.com/nikkinashofficial

About Nikki Nash

Nikki Nash is a Podcast Host, Hay House author, motivational speaker, and creator of the Genius Turn a profit Social club, a training and evolution company on a mission to equip entrepreneurs with the tools and resources they need to share and profit from their bulletin.

dundassaftever.blogspot.com

Source: https://www.leanoutmethod.com/blog/how-to-market-your-genius-and-unleash-your-full-potential-with-nikki-nash

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